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If there were a simple system to prioritize your workload & get more done in a week

MAKE-OR-BREAK IT QUESTION FOR MULTI-PASSIONATE CREATIVES STILL STRUGGLING TO STEP AWAY FROM THE RABBIT HOLE & SET BOUNDARIES IN WORK HOURS

... would you finally feel like you could juggle work/home life with a little more focus &
white space?

... without the countless bleary-eyed late nights, ugly-cry overwhelm, and exhausting "which to-do do I pick first" analysis paralysis ...

truth bomb:

The breakneck speed of it all can be fun, no doubt. 

But there's just one teeny problem with it ... if you don't know how to zone, you can't get stuff done.

And you're not getting paid for what you wanted to get done.

You're paid for what you DO get done.

We live in a noisy, 24/7 media-driven world that doesn't know (and probably doesn't care) what your priorities are.

Anything less than an enthusiastic “Ooh pick me!” hand-raised emoji 🙋yes 
is draining your creative juices (and business bank account) big time.

Here's why:

which begs the question:

Do you know how to hone your focus & maximize your time?

Unless you’ve figured out a magic-wand way to nix sales writing as a biz task forever (and ever amen) so you can just go style your next flatlay while website pages, emails, blogs, and captions write themselves Hermione-style ...

… you’ll have that "I know my business is missing something … I just can't put my finger on what it is” script playing in your head a little bit longer …

… and, at worst, the fear of “playing entrepreneur” will strike again soon at 2 a.m.

If you feel hands-to-the-heavens like you're dog-paddling through murky "do all the things" overwhelm and aren’t spending your precious time on the money-making activities that you can really crush …

OR like your work/life balance feels out of whack (at best), and it’s draining your creative juices, joy, and motivation …

Then keep reading.

lemme know if this sounds familiar.

You started this whole thing after that magical lightbulb moment: “WHAT!? There’s an entire ecosystem of creative women like ME getting paid to do what they love?!” 

Yes. Please. 

Punch my one-way ticket to there.

Countless hours of podcast education & Pinterest black holes later, your beautiful database of business research and glossy stack of Darling magazines rivals the Library of Congress collection, and you're off: let's do this whole "boss" thing.

You invested in the pricey-but-beautiful, creamy-paged planner. The $29/month software. The online courses. 

You’ve listened to the coaching, and you’ve got the styled flat-lay images. There’s even a bouquet of fresh flowers on your desk, and you know the Nate Berkus office supplies aisle is categorically forbidden on your weekly trips to Target.

You found a superhero creative gal pal or two for encouragement when you need it, and you plotted your dream team wish list of what roles you'll hire when you can shell out the cash.

You were ready to embrace your passion.

To leave your legacy.

But things haven't exactly been artfully-styled, messy-on-purpose flaylay perfection.

"Post regularly on social media" continues to be your weekly unicorn little b-word of a goal, and that college semester worth of online courses sits gathering digital dust while you put clients first (always clients first).

You can't do it all anymore.

You work too much, you don't have time for social media or your business goals.

Actually, erase that—you feel like you don't have time for ​​​​​​​you. 

Or your loved ones!

Your to-do list at the end of the day looks an awful lot like it did at the beginning of the day.

Whoa baby, have I been there before.

And it's completely fixable.

You blow out your Diptyque candle, shut down the silver screen Mac, crawl under your linen duvet way too close to midnight, blinking back tears as the anxiety wheels grind. Your inner perfectionist starts her nightly recitation of everything you STILL haven't done.

Which makes you wonder if any of it will honestly ever happen.

SO, THE HOPELESS, NIGHTLY "I GUESS I'LL JUST STOP HERE" MOMENT SETS IN AGAIN.

THAT RUNS ITSELF ON THE DAYS YOU CAN'T?

you built a
sustainable business

Isn't it high-time

WITH ALL THE IDEAS PERCOLATING IN YOUR HEAD, AND ALL THE INSANE AMOUNT OF EFFORT, STUDY, AND STUBBORN GRIT YOU'VE POURED INTO THIS .

I'M GOING TO SHOW YOU HOW TO

FINALLY KEEP FROM DOING

#ALLTHETHINGS #ALLTHETIME FOR #ALLTHEPEOPLE.

You deserve a streamlined, organized business.

You deserve to decide what you're going to focus on each day—instead of letting a social media scroll dictate your to-do list with what your industry "tells" you you should be doing each week.

You deserve to discover pockets of focus time, where you can do the things ONLY you can do.

You deserve a hand to help stay on top of some of the admin sides of things, so you can *back, back, back it up* from the necessary mundane and concentrate on your craft.

You deserve white space, so you can be a high-functioning, high-performing entrepreneur AND HUMAN BEING who thinks, processes, and creates.

And your relationships definitely deserve to quit hearing "I'm too busy."

"How do you decide what's important to focus on, and how did you prioritize and grow so quickly?” 

“How do you balance business and family with ease—and talk about rest all the time?”

The answer lies in a proven focus-driven framework—a simple productivity process I've refined through serving as a leadership consultant, agency marketer, and creative entrepreneur ...

… and after hitting rock bottom

"HOW DID YOU DO IT?"

I'M OFTEN ASKED

trusted by

HI, I'M ASHLYN!

I'm Ashlyn, wife, mom, copywriter, speaker, and business owner, reporting for duty! 

This is no jack-of-all-trades sitch: I play favorites, and my faves are creatives. I get the unique set of challenges facing creative brains in a business world.

As an educator on stages from Creative Live to The School of Styling, I reach more than 60k people a month through my blog and YouTube channel.

Just over 3 years ago, I was staring out a floor-to-ceiling corporate window, itching to take my calligraphy & writing business full-time, after marketing for companies like Delta Air Lines and Chick-fil-A.

Problem was, I struggled with anxiety and overwhelm—to the point of winding up in partial hospitalization for mental health issues in 2015. When I left to start my business, I had to design a business around that  ... but seven-figures in profit later, I did it. And I'm proud to stay I've done it with restful rhythms in place.

Work is a GOOD thing. But it's not the ultimate thing.

And I learned that the (really) hard way.

I'm not an productivity expert with certifications on my office walls.

I'm not a efficiency trainer who visits businesses to troubleshoot ergonomics.

After all that, I left my workaholic corporate job, and decided to launch my 
business standing on different (read: much stabler and stronger) footing.

I'M A CORPORATE GIRL TURNED ENTREPRENEUR WHO RECOVERED FROM PARTIAL HOSPITALIZATION FOR GENERALIZED ANXIETY, DEPRESSION, AND AN EATING DISORDER IN 2015. 

I'M ON A MISSION TO SHOW CREATIVE ENTREPRENEURIAL WOMEN LIKE YOU 

And if you'll allow me ...

how you can work from a place of rest—not hustle—too.

then I couldn’t be more excited to formally


invite you inside my signature productivity program.


introducing ...

 (ATTIRE: YOGA PANTS)

So, if you're still with me,

WITH ASHLYN CARTER

The 3-stack, 3-week system to designing your most productive, sustainable days as a creative entrepreneur

It's yours to uncork—Cheers!

The Art of Efficiency™ is the exact productivity method I've gleaned from working in a corporate agency setting, studying dozens of efficiency techniques, and then applying what works for creative-bent brains who need to turn a profit. 

And now? I’m handing it over to you, so you can put these same techniques into play in your business.

This isn't a spray-and-pray course, where I throw you a ton of education and peace out. I've intentionally designed this learning experience for you to really create change.

Because here’s the thing: you can't outsource your push-ups. There's not a magic-bullet software, app, or planner that will instantly make you more productive.

It starts with you.

More specifically, it starts with your mindset.

And I'm here to help teach you how I went from 24/7/365 workaholic to working from a place of rest.

... AND NOW?

MY STEP-BY-STEP PRODUCTIVITY SYSTEM FOR CREATIVE ENTREPRENEURS 

i've bottled up

accessible
strategies

happiness guarantee

HAPPINESS
GUARANTEE

01.

02.

03.

04.

lifetime
access

I'm starting with the mindset shift basics, MAYBE even things you've heard before. Why? Because it's not about apps, hacks, tips, andtricks. It's about building a foundation, and working toward an all-around new way of approaching your time

Give it a spin for 21 days—if you dig in, do the first 5 assignments, and find it's not working, I'll happily buy it back from you. Read how that works. 

I made it my goal to dive into complicated sources, pull out the connective threads, and SIMPLIFY them for myself. I made it work, then tweaked it. Then, I put that knowledge in a form that makes it available for creatives who don't have time for such study.

Yup—any new update, new lesson, or new bonus is yours. The tech library—by nature—will need edits as the years pass ... so you can expect regular updates.

THE art of efficiency SYSTEM

Only a fellow creative entrepreneur (& former workaholic) who's had to COMPLETELY rebuild a work mindset—and has gone on to help generate millions of dollars in the exact same market you work in—can tell you how to set up a vision, path, and process toward productivity. 

Let's make you more efficient. 👌


""I was so anxious. I had a had list 50 items long a day and tons of more items just banging around in my head. It felt like I was overwhelmed with work, and I was honestly ready to give up trying to be an entrepreneur. Oh, and multi-tasking, well, I thought I was the queen of it. Boy was I wrong! TAE didn't just help me with my new business, but it also helped me find more focus at my 9-5. Now, I actually get things done. More importantly, I get the important work done. For the longest time I felt like I was just barely keeping my head out of the water and didn't see how I could succeed at my job or in my business. It was obviously that I wasn't smart enough, and that's why I didn't get what I needed done. As a result of TAE I actually feel like I can succeed and dream again. Dreaming ... I forgot what that felt like."

- Eryn, Meesh Market, Colorado

"For the first time in months, I actually feel hopeful that I can take back control of my life & have the life I always envisioned—without going totally into burnout."

WHEN ...

Choose

You can't figure out how to organize your day-to-day life while still allowing room for spontaneity.

You're ready to end the constant struggle and finally blend business + family with finesse and ease.

Working from home is harder than you thought it would be. Where are the humans? Why is folding laundry suddenly so important? Is it normal to have full conversations with your dog?

You're OVER the "profitability plateau" you've landed on—you've considered asking a coach, mentor, conference, or workshop if you can pay in chocolate chip banana bread, because you're worried about money—but honey, there’s always more chocolate chip banana bread.

A life change—quitting your job, moving, marriage, kiddos—has finally happened (PRAISE HANDS), but it feels like your business has to take a backseat and lose out on potential inquiries, all because you can't balance both.

Lack of action on your *brilliant* ideas would be reeeeeeaaally nice to kiss goodbye.

The therapist doesn't QUITE get the creative-bubble, Instagram-induced anxiety of feeling like everyone else is making all the money and getting all the jobs.

Your inner perfectionist (Seriously, go home, girl.) is bringing the negative self talk and raining all over your productivity parade.

It feels like the only way to success is living on Instagram and social media (Um, NO.)

LET'S CUT TO THE BULLET POINTS.


HERE'S WHAT'S INSIDE THE ART OF EFFICIENCY™:

Rework the way you see your time, discern what you actually need to be doing as the CEO/boss, and get honest about a vision that helps you walk into your call & gifting.

Lessons 1: Reset
Lesson 2: Redefine
Lesson 3: Renew

EDITING WELL

ONE

Module

7 Myths You’ve Believed about Your Time—& New Truths, because remember, the world doesn’t know (and usually doesn’t care) what your priorities are. The world’s not responsible—you are, dear one. We'll reframe your mindset here to get out and make time for what matters, because you have more time than you think.

I'm quarterback of #TeamProfitableCreatives—and I'm not afraid to talk money. We’ll determine what your time is worth down to the price tag in How to See Your Focus for What It’s Worth

We'll Design Your Productivity Vision because this is essential, and many creatives are so busy getting caught up in all the things—but you'll set your compass north.

Get a clear, step-by-step, brain dump-driven way to get all of the ideas and to-do’s in your head on paper. We’ll define what you need to ACTUALLY spend your work time doing so you can work hard, then close up shop and rest in How to Create a Projects Parking Lot and in my Declare Your Best 20% Activity. Ready to define your zone of genius? Pencils out, let's do it!

Here’s where you’ll add major horsepower to your well-edited work schedule: by letting your words and your workflows pull their weight, so you can leverage inbox communication to sell well. You’ll set up your workflows, email templates, and inboxing system of strategies that share your message on autopilot. 


Lessons 1: Workflows
Lesson 2: Client/Customer Comms
Lesson 3: Inbox Artistry

DOING THE WORK

TWO

Module

The Workflow Wireframing Workshop, so you can learn my go-to strategies for creating a workflow, so I can work without burning out. 

So, we were talking about a lot of the tasks in your business, but what about the sales process and customer or client workflow? One way to maintain you stay tight on brand messaging to earn your client and customer’s trust is through systems and templates. Customer Communication & Leadership—Even if You Hate Writing will set the stage for our work here.

In Anatomy of a High-Converting Message, you'll learn the elements that all of your email templates need to have to get action to happen.

A lesson in How to Supercharge Your Sales Stages is all about that client or customer process: learn where and when to pad your workflow with a welcome magazine, pricing guide, goodbye kit, and more.

How to Build Out High-Converting Templates with Messages You Already Have—okay, confession. It's my favorite child. You'll learn the whole system to creating email templates to get closer to inbox zero.

Oh look—my other favorite child! In Template Copy You Need to Have—and Sticky Situations, Covered, get ready to chat through the templates you MUST have on hand, and how to make awkward situations less, well, awkward with templates that coach the conversion.

Learn how to set up tech automations, get things off your plate with outsourcing (even if you think you don’t make enough), and set routines to do the REAL work … learning to rest, of course, so you can recharge well!

Lessons 1: Automate with Tech
Lesson 2: Delegate with Outsourcing
Lesson 3: Rest with Routine

DOING THE RESTING

three

Module

Never outsourced before? It's ok. I'll take you through The Time Trade-off/Mindset—this is how I finally realized it was costing me money to hoard tasks all to myself, when there were plenty that I didn't even enjoy. 

In Tips on Hiring Someone, we'll map out basics on where to look, what to expect, what to think through for pricing, and what you need to have in place first.

Boy oh boy—I LOVE this part! How to Set Up a Morning and Evening Ritual will be about some self-automation, and after we've tackled those, we'll get into How to Set Up a Workday Wind Up & Wind Down Ritual for that creative brain of yours. And of course, I'll let you sneak a peek at mine!

We'll zoom out a bit more and touch on goals (this isn't a goal-setting course, but I'll talk to you more about how I do this!) with Weekly Ritual, Monthly Ritual, and Annual Ritual Tips.

Let’s put thought into your leisure time and give your brain a quality alternative to work! In How to Plan Your Weekends, we'll dig into some fresh ideas—complete with a weekly planning worksheet, of course!

The Sabbatical Starter Plan: From the books I try to read, to the tasks I try to do, and (of course) the financial ins and outs of how this works, let's talk about setting yourself up for DEEP rest off the clock.

GET INSTANT (LIFETIME) ACCESS TO:

And to make sure you're supported ...

35+ page downloadable workbook of actionable blueprints, templates, and swipes insights 

 9 videos, sitting pretty and ready for ticking off each week (they're NOT hours long—you don't have time for that.)

Access to our private Facebook community, to bounce workflow & template ideas off like-minded creatives 

More than 25 swipe-files of sample copy starters, so you’re armed with clear guidance for building your own templates

Audio files for all 9 core lessons, so you can sub out your podcast-addiction (and get through the course quicker)

More than 39 resources: my personal Rolodex of go-to’s so you can grow this thing, including discounts to some of my favorite automation software

"I felt overwhelmed and unsure of what tasks I should be tackling, but I trusted Ashlyn. I had bought some shop items before and I binge on her free content every week. I was scared to invest but I knew that if I invested, it would help move me forward.

Because of The Art of Efficiency, I’ve now got workflows and a clear mind to know what I’m doing next. I’ve gained two new clients using the clear workflow and email templates, I’ve bought on a VA for myself and I have felt confident to say no to new leads if they aren’t going to suit my dream week. Thanks so much for being so inspiring Ashlyn and speaking such wisdom into my life through this program!"

"I have felt confident to say no to new leads if they aren’t going to suit my dream week."

- Hannah M., virtual assistant, Austrailia

how do you know if you're a fit for

You're wearing all the hats to make it all happen—the 9-to-5, the creative dreams, the relationships, friendships, and volunteering. It's hard to know *which* thing is most important to work on, and what can get kicked to the curb.

You're deep-in-your-bones exhausted by your small business. Bit by bit, you're inching towards Platform 9 ¾ , next stop? Burn out land. 

You're feeling the crunch of needing to scale—instead of DIY-ing it all, getting some help is something you're thinking through, just not quite sure what to do to get there.

If there were a medal given for putting clients first, you'd be on the platform every time. You're always putting client work before your own business goals, watching them succeed while your finish lines inch further and further away. 

You *know* there's a way to get work off your plate, but you're a bit of a control freak—you insist on doing it all yourself, even if you know it's not sustainable

You have ideas (actually, most days you have ALL the ideas), and are starting to realize that indecision paralysis is setting in. You need someone to hold your hand and show you how to filter your tasks into what NEEDS to be done to move the needle ... and what would just be added fluff.

You're ready to roll up your sleeves and figure out once and for all how to be CREATIVE and a PRODUCTIVE business owner—all at the same time. 

Figuring out where to spend your limited time (& funds) wisely shouldn't be a Tetris game played out on the pages of your planner.

Think of The Art of Efficiency™ as a
step-by-step blueprint to lock in on your zone of genius, let your inbox words and your business workflows pull their weight, and finally learn to rest well.

And that's why I made The Art of Efficiency™.

Unlike other courses or template packs:

I'm NOT just handing over another template pack, so you sound just like everyone else who's copy/pasting them into their email autoresponders. Instead, I'll teach you how to DIY better templates (and yes, THEN hand over the template pack for inspo).

You won't be given a school supplies list of planners and software you need to have by Day 1 of class ... I want you to use what you have. I'll tell you what I use, but this system will work no matter what you prefer.

You won't glaze over with corporate jargon—this is by a creative, for creatives. I took all the productivity and business acumen I was reading about, and made it work for artists, makers, and wedding industry pros like you.

You won't just get a swipe file of workflows to plug into Trello or Asana. That's putting lipstick on a pig. Instead, we're gonna fix the mindset, THEN tackle workflows that work for YOU.

You won't get inundated with education & never finish: I made The Art of Efficiency™ with 9 simple lessons for you to get through in 21 days. I know you're spread thin!

You won't be shamed for naps, waking up past 7 a.m., taking a lunch break, or wanting to schedule in some self-care. :) I'm pro ALL these things ... and it's possible to be productive with all of them in the mix.

You shouldn't feel like you can't ask your boss for a vacay when you are the boss.

... how to concentrate on one thing at a time seems impossible to pin down …

when figuring out

... don't keep downloading the latest software/app/tool du jour & wondering why the list of #allthethings still floats around in your head, waiting to get done.

Your daydreams of restful work rhythms don't have to seem so faaaar away.

(cue Carole King)

This CAN be a reality.

But for that to happen, you have to know where & when to invest your time.

Think about it this way: if you could double the amount of creative, productive thinking hours you're currently giving to your business …

... you'd be able to DOUBLE your revenue.

you'd be able to ...

If you're like most creatives, you know there's SOME sort of dollar amount attached to your time. After all, time is money when you're an entrepreneur.

You're also probably constantly getting pulled and interrupted from the deep, creative work you do best ... you know the stuff—the work that pays the bills?

But, what if we flipped the script?

What if you were able to SEE on paper what your time was worth, knew how to invest it well, and—as a bonus—knew how to put systems in place to close down and rest?

NIX THE OVERWHELM WITH 
A GAME PLAN IN PLACE

MAKE A PLAN TO GO ON VACATION (!) ... TRAVEL IS ONE YOUR BIGGEST SOURCES OF INSPIRATION ANYWAY!

dial iN YOUR CRAFT, SO YOU CAN UP YOUR CONFIDENCE (& CREDIBILITY)

STAY CREATIVE, INSTEAD OF LETTING DREAM-UP TIME BE AN AFTERTHOUGHT

DISCERN WHAT TASKS YOU CAN AFFORD TO HIRE OUT, SO YOU CAN FOCUS

GO TO BED ON TIME & HAVE WHITE SPACE TO FILL UP YOUR WELLS

Well, you COULD stay buried in admin and busy work, feeling like you've got to do it all, plugging in freebie workflows and swipe files from the internet into your duct-taped systems, listening to podcasts about productivity hacks on 1.5 speed as you battle traffic on the way to yoga class (how calming of you).

Or, you could quit teetering on the edge of exhaustion.

This is my blueprint to figuring out how to work from a place of rest, not hustle.

The exact calendaring formulas, psychological a-ha's, and made-for-creative-brain productivity hacks that I used to build a multiple six-figure creative business in less than 2 years …

... so you can give them a whirl in your own

what's the investment?

"OKAY, ASHLYN. I KNOW HOW THESE SHINDIGS WORK." 

You can get started TODAY for one payment of $97 (plus 4 additional payments of $97), or 1 payment of $397.

Select Your Program experience:

I know you feel like you're not as profitable as you could be (hence the whole productivity issue). 

And I wanted to work as hard as I could to keep this investment low, especially if 4-figure business coaching or 5-figure mastermind coaching isn't *quite* in the cards these days

basic

premium

5 monthly payments of

1-time payment of

1-time payment of

$97

$397

I'm ready to start! >

Sign me up! >

Lifetime access to TAE

3 core curriculum modules of teaching

9 lessons and training videos

Audio downloads of each lesson + transcript downloads of each lesson

35+ pages of actionable, printable blueprints, templates, and swipes

BONUS: Private Art of Efficiency 
Facebook group

BONUS: The Business Basics Email Template Collection

BONUS: The Business Basics Workflow Template Collection

BONUS: Access to the Tech & Resource Library of tutorials

PREMIUM BONUS: The Client Magazine Welcome Packet Prep School (value: $147 in The AW Shop)

Savings of $88

Lifetime access to TAE

3 core curriculum modules of teaching

9 lessons and training videos

Audio downloads of each lesson + transcript downloads of each lesson

35+ pages of actionable, printable blueprints, templates, and swipes

BONUS: Private Art of Efficiency 
Facebook group

BONUS: The Business Basics Email Template Collection

BONUS: The Business Basics Workflow Template Collection

BONUS: Access to the Tech & Resource Library of tutorials




 $397

have some questions? email the team

This exclusive bundle & bonus package for The Art of Efficiency is only available to you for 1 week.

Plus, 10% of sales go toward Children’s Hope,
an orphanage in Jacmel, Haiti my family’s been visiting since after the earthquake of 2010.

Based on James 1:27, Children's Hope provides foster care, adoption, and orphan support. 

Thank you for helping me serve in this way!

BECAUSE I WANT YOU TO HAVE ALL YOU NEED TO SUCCEED, 
I'M GIVING YOU A BIT MORE THAN THE CORE CURRICULUM—HOPE THAT'S OKAY. ;)

LET'S TALK ABOUT THE SHINY, FANCY-PANTS BONUSES:

Check them out on desktop view!

As a marketing professional, I wrote client-facing customer service emails for brands like Delta Air Lines, and now? I've honed our my own business's client communications into a time-saving template batch so I can cull my email time down to the bare-minimum, get back to the work that *actually* pays the bills, and still give my sweet clients an elevated, high-end experience.

We'll talk ALL about how to DIY your own, but sometimes it helps to see someone else's!

Swipe the 20 email templates to personalize and enhance your client experience in less than a minute, giving you a consistent 1-on-1 relationship with your clientele.

value: $147

the Business Basics
Template Collection

As we talk through spending more time in deep work, we'll build out your go-to workflows. But again, as a show-and-tell kind of girl, seeing examples has always been so helpful for me!

Here, you'll get ready-to-go workflows for:
Blogging
Email Newsletter
Instagram Posting
Guest Posting
Out of Office Workflow

I’m always going to sit down with some of the work done for me! Having a workflow and formula is how you can be 50% finished—before you even start.

value: $97

The Business Basics
Workflow Collection

As you start putting your learnings to work, make use of your The Art of Efficiency exclusive study hall!

Here, you can dish out your questions to peers, swap workflow ideas, share new tech you’ve found, and get an extra pair of eyes on any templates you’re creating—and yes, my team pops in the group weekly, so you’ll get our eyes, too!

value: $2,340/yr for team support

The Art of Efficiency™
PRIVATE community

I know, I know: picking JUST the right tool can be tough!

With that in mind, meet my library of more than 39 resources: my personal Rolodex of go-to’s so you can grow this thing, including discounts to pro website templates, client relationship management tools, and how-to videos that show how I use things in my own business.

value: $397

tech & resource library

"I was little—ok a lot—overwhelmed with my business. My business grew quickly and I wasn't prepared to handle the influx of emails or tasks or opportunities. I was drowning in my inbox and the admin tasks that sometimes need to happen to make small business like this run.

Now? I've been interviewing VAs to help me with the things I as the CEO don't need to be doing, my inbox is not a place of distress anymore, and I have gained at least 2 hours in my week back by taking the time to build out my workflows. TAE helped me stop spinning my wheels on getting my entire business life together. Thank you, thank you!"

- Danait, The Asmara Agency, New York

"I've gained at least 2 hours back in my week."

tae success stories

"Before I joined this program, I was the 'I just don't have time' girl. I didn't have a clue how to outsource or set up a workflow. I didn't even know what kind of workflow could work for me in a handmade, product-based business. The idea of investing time in to reap the fruits of that labor was so out of reach because it didn't seem like I had the time available to make that investment. 

My brain has gone through a total reset on how to view time. I am able to spend time with my husband and have the all important creative space I need as an entrepreneur. I've cleared my organization jumble to create a clear, focused mind and calendar to set me up for productivity.

- Abby, BlairMade, Virginia

" My evenings are no longer spent wondering how I worked so hard and got nothing done."

tae success stories

I'm ready, Ashlyn!

basic

premium

5 monthly payments of

1-time payment of

1-time payment of

$97

$397

I'm ready to start! >

Sign me up! >

Lifetime access to TAE

3 core curriculum modules of teaching

9 lessons and training videos

Audio downloads of each lesson + transcript downloads of each lesson

35+ pages of actionable, printable blueprints, templates, and swipes

BONUS: Private Art of Efficiency 
Facebook group

BONUS: The Business Basics Email Template Collection

BONUS: The Business Basics Workflow Template Collection

BONUS: Access to the Tech & Resource Library of tutorials

PREMIUM BONUS: The Client Magazine Welcome Packet Prep School (value: $147 in The AW Shop)

Savings of $88

Lifetime access to TAE

3 core curriculum modules of teaching

9 lessons and training videos

Audio downloads of each lesson + transcript downloads of each lesson

35+ pages of actionable, printable blueprints, templates, and swipes

BONUS: Private Art of Efficiency 
Facebook group

BONUS: The Business Basics Email Template Collection

BONUS: The Business Basics Workflow Template Collection

BONUS: Access to the Tech & Resource Library of tutorials




 $397

"I didn't know where to start, and knew there were certain things that HAD to get done.

Through TAE, I now feel like I have white space!—which is huge! I've looked back at my hourly rate multiple times when trying to decide if I should or shouldn't do something. I understand how to structure my days and hours so I'm maximizing the time I'm working to have more free time to spend doing the things I work so hard for! Now I understand what I SHOULD be doing in my business and what I should outsource.

- Tavia, The Beauty in Birth, Oklahoma

"I feel like I have white space—which is huge."

tae success stories

"I felt totally overwhelmed by the number of tasks that I had to do each day. I could barely do 5 tasks a day and those took me an embarrassingly long time. I felt like I was juggling and dropping the ball on all my titles.

I joined TAE because Ashlyn gives so many amazing free resources on her Youtube. I could only begin to imagine how much more knowledge there could be inside one of her courses. I currently have an A in all my classes. My lowest grade on any assignment this semester has been an 89. I have welcome packets, workbook templates ready for me to fill in because I outsourced the design. Also now in the 4 hours that I have free I am able to do important tasks for all my titles. I have confidence in launching my business soon.

"This is the first semester in my graduate career that I have all A's—while I build a business."

- Eva C., The Southern Miss, Texas

"I was actually very organized, but after working with clients and not making time to organize products, courses, and other things, somehow everything became messy. The mess was interfering with my productivity and my client work. This course came at the perfect time because I had planned to do it alone, but I felt like if I invested in this course, I could get it all done faster and have accountability for it.

"Since completing this course, I have saved time and effort because I have all my processes and templates in place. It's easier to communicate with clients because I updated all my email templates through Dubsado, and having my inbox at zero has been a miracle!"

- Paigon, Natasha Lane Design Co., Texas

"i've saved so much time—and having my inbox at zero is a miracle."

Click the button below, fill out the form, and hop-scotch over to your inbox: your CFC details are zooming your way! Put a fresh binder on the Publix list: it’s time for some learning.

01.

Carve out time to watch your weekly trainings & your weekly support call: I’m holding your hand through all 10 modules. (Could you watch ‘em all in a day? Sure! X minutes waiting for you inside.)

02.


Click the orange button below, fill out the form, and hop-scotch over to your inbox: your TAE enrollment details are zooming your way! Put a fresh binder on the shopping list: it’s time for some learning

01.

Decide which track is a fit for YOU. Either carve out time in your schedule to hop in immediately & execute the system in the next 3 weeks, or just start when it's best for your schedule. I’m holding your hand through all 3 modules, and you have lifetime access to the TAE program.

02.

Flash forward just one month, and you see how your time is money, know where + how to invest it, and (most importantly) know how to close down and REST. You're spending more time in your zone, and because of that, you're ramping up profitability for years to come.

03.

it's as simple as ...

OH, I NEED THAT   

& need a list of everything I need to write

I'm laughing something

OH, I NEED THAT    

& NEED A HOW-TO GUIDE FIRST

I'm starting an email list

OH, I NEED THAT    

COPY FOR MY WEBSITE & DON'T KNOW HOW TO START

I need to write

"I have limited hours to work because my other job is being a mom to two busy boys. I realized that multi-tasking was killing my productivity—I could very rarely focus in on my zone of genius. There were always unexpected events that came and derailed my plans. Now, I've set up a dream week calendar I overlay over my actual calendar - this has helped me book in appointments and tasks into their designated spot. I plan on tweaking my messaging so that I'm building websites for creative women entrepreneurs that are not just pretty to look at, but that also put their sales and marketing on AUTO - i.e. their website helps them become more efficient."

I've developed an EFFICIENCY MINDSET and the practical tools to run with that mindset.

- Shelley S., Shelley Smith Creative, South Africa

"I was tot allyoverwhelmed by all the to-dos! I've seen so many of my mentors set up awesome systems and workflows, but have always put that on my "I'll do this someday" list. TAE helped me carve out the white space to actually IMPLEMENT these organizational hacks that have saved my life/sanity.

I've onboarded a brand new client with the new workflow and template emails I've set up through TAE, which has cut my onboarding process in HALF! Finally, I have a process I can rinse and repeat and no longer have to ask myself, 'okay, so what step now?' This course has seriously been a game-changer for me...I finally feel in control, not only in my business, but in my LIFE!"

- Ashley, Hologram Branding

"I created 47—yes, 47!—email templates & cut my client workflow in half."

"I was confused about​ where to focus on in my business and so many different projects swirling around in my head, overwhelming me and confused on how to organize them. I'm a new business owner, and haven't had a lot of experience in budgeting my time well. 

I love Ashlyn and I've seen how fast and efficient her business has grown. Whatever content she puts out is pure gold so I knew that this course would deliver exactly (and more) of what was promised. Since TAE, I've had a more laid back mind and approach to the way I work. I'm not all the way there yet, but I'm progressing to where I want to be in managing my time. I have the tool belts in my belt, I know now how to use them and I'm just perfecting and refining! I have peace of mind, and know how to organize my business on the BACK end so I can spend more time doing what I love most in my business...or taking time off!"

- Kelby, photographer, Oregon

"I know how to organize my business on the BACK end so I can spend more time doing what I love ...or taking time off!"

"Before this course, I felt frustrated, rushed, and over-worked. I was looking for a course that would give me permission to rest, knowing that I was spending each work hour efficiently throughout the week.

I have probably saved 2-3 hours per week and really resting on the weekend. I'm actively choosing to rest and feeling confident that I have the time and schedule to complete all of my important tasks. I've also been able to identify my zone of genius and outsource tasks to my assistant. I've been holding onto task items for too long and with a bit of up-front investment, I can let go of some of those tasks that aren't in my zone of genius. TAE helped me identify what my time was WORTH and how I can earn more money focusing on the things that move the needle forward in my business. As a recovering workaholic, I need to practices stillness and quietness more, but also have confidence that I have the strategies necessary to implement a productive schedule during the week. Fourth, I'm staying out of Instagram during those 'deep work' sessions to stay focused on intent on my work."

- Vanessa K., Pinterest strategist, Alabama

"I've ... saved 2-3 hours a week—and am really resting on the weekends."

PLUS, get an additional bonus when you pay in full: 

value: $147

When you enroll today using the pay-in-full option for The Art of Efficiency™, you'll also get a FREE access to the Client Welcome Magazine Prep School!

It's your responsibility to coach clients through your process and give them the courtesy of an integrity-filled experience.The copy and content inside your welcome magazine matters immensely.When you treasure your clients and feel really proud of the hours you pour into them, it’s important to make them feel acknowledged and get them excited, introduce your workflow, and politely set boundaries—all while giving them a branded experience.

Get a 20-minute video training walking you through the behind-the-scenes of the psychology of welcome packet copy, 12-page download workbook with room to brainstorm all of your ideas for each step-by-step section, and plenty of copy swipes (duh).

my client welcome magazine prep school guide

"I have been in business for myself--and successfully so--for the past 19 years. And still, even with all that experience, I learned a lot with TAE about how to make my business better. I love that because I believe you never stop learning and there are always ways to improve/grow your business. 

I always thought I knew my hourly rate but going through the program with a new way to calculate what my time is really worth, really opened my eyes. I am also stoked about having tons of great email templates for nearly every situation that I'll run into. Also, I got good ideas for client onboarding and offboarding. Even though I went into this course with a lot of efficiency, there were definitely many new, awesome ideas here to use."

- Lisa, Paraphrase Communications, Washington

"A new way to calculate what my time is really worth, really opened my eyes."

TAE success stories

I'M ASHLYN CARTER.

Have we not formally met?

Founder and CEO at Ashlyn Writes®, a copywriting business and marketing curriculum source for creatives like you.

I’ve been obsessed with figuring out how to build a business that runs when I can't since the day I became an entrepreneur.  

80+ clients, 5,000+ students, and seven-figures in revenue later, I’ve pinpointed what it takes to build a pretty dang profitable small business, while making sure my mental health is prioritized (and for me that means LOTS of time away from work)—and get YOU the DIY tips and tricks to how I do it.

These are the key mindset shifts that help you determine and prioritize where your time goes—even if you feel like there aren't enough hours in the day.

My goal? I want to help you leave a legacy with your story and lean into your calling to build a sustainable creative business ...

... we’ll start by helping you figure out how to edit a rhythmic business that lets you dig into your creative skills.

"OMG—where to I start?  This was step one for me to create MY business plan and start pitching it to my entrepreneurs friends. I received valued and positive feedback, which gave me the courage to put in my 6 months notice with my company to pursue my dream of being my own boss. This month, my business generated more revenue in the previous 3 months combined—with me working a little less hours (thanks to implementing my *new* BFF's WORFLOWS and AUTOMATION). This allowed me to make a generous donation to a non-profit organization that speaks close to my heart. And this is all only on the professional aspect! Personally, I've been able to play with my cats daily give them tons of cuddles and spend more quality time with my husband and friends."

- Giovanna, My Cats & Me Bookkeeping, Colorado

"My business generated more revenue this month than the past 3—combined."

TAE success stories

"I was overwhelmed and all over the place. I had a million to do lists, and felt frazzled by this feeling that I had to get it all done all by myself. I always felt behind, and worried that running a business was too much, even though I wasn't fully booked out.

With TAE, I was able to scrap anything that didn't provide value and lead back to my big hairy goals. I was able to outsource some of the work on client accounts, and gain time to train a new member of my team. I feel a million times more confident than I did before, and it shows in so many ways! I secured a spot in a Summit, which led to my email list growing by 200%, my Instagram grew by 100+ followers, 15 new client leads, 3 new clients (including a 5 figure contract), and 3 trips for retreats.

- Vanessa, She's Got Vision, Alberta

"I feel a million more times confident."

Have a question? Bring it on—below, you'll find a list of the most common questions I get about The Art of Efficiency. Want a bit more support? Shoot us an email at support@ashlynwrites.com, and Kate or a member of my team will get back with you. We're also here via chat (bottom right corner) if that works best to assist you!

Frequently Asked Questions

what other tae students have wondered

What's the return policy?

I can't spend that right now! What should i do?

If I choose the payment plan, do I get access to all of the course or just a portion?

Can I sign up anytime?

How long do I get access?

I kinda don’t finish courses. What makes this different?

It sounds like a lot of work. Do I have time for this?

i'm a [insert niche]. is this for me?

Is this for beginner or experienced biz owners? How do i know if it's a fit?

I’m a writer or want to be a copywriter. is this for me?

can I really do this? I've tried everything.

I’m kinda on a course-buying moratorium.

Well, first of all, you’re “my people.” The LAST thing I wanted to do was make “just another course.” And the next to last thing I want is to be a source of stress for you. Follow your nose when it comes to investing. I've tried to make this program more along the lines of group mentorship for you.

We're rewarded as entrepreneurs for what we get DONE … not what we wish we got done. Your time is money as a business owner. Like it or not, the to-do’s aren’t going anywhere, and the world doesn’t *always* care about or hold sacred what you hold sacred.

Being productive is business skill you have to master at some point, whether inside The Art of Efficiency or not.

Not for you? No harm, no foul. But if in the next 30 days you ditched that old life and focused on the 3-week method outlined in TAE, you’ll have made back your investment … all in less hours than you spent spinning your wheels last month.

But, you may also want to read this:

"I had planned to do it alone, but I felt like if I invested in this course, I could get it all done faster and have accountability for it. Since completing this course, I have saved time and effort because I have all my processes and templates in place. It's easier to communicate with clients because I updated all my email templates through Dubsado, and having my inbox at zero has been a miracle!"

-Paigon, Natasha Lane Design Co., Texas

(answers below)

Well GOOD—that means we’ve got a little leg up on seeing what MAY work for you, and what definitely, absolutely doesn’t. That’s a step! :)

Here’s the thing: you can't outsource your push-ups. There's not a magic-bullet software, app, or beautifully bound planner that will instantly make you more productive. It starts with you. More specifically, it starts with your mindset. Your job is to make those mindset shifts, get real about where your time goes, and learn how to offload mental clutter to the external world (sounds weird, I’ll teach you how) as much as possible, so YOU can get the whitespace to think.

If you put in the work to figure that out inside Module 1’s three lessons of TAE, it can be a game-changer.

GREAT question. So I never set out to be a "copywriter's copywriter," but along the way, I realized those who wanted to start or grow a copywriting business were following along. If that's you, HI! The more exposure I get, the more I get asked this, and here's the thing: I didn't create TAE to teach you how to specifically grow your copywriting business, but you'll probably still benefit (just check out Lisa and Chanti's stories above). 

I'll be teaching you about client onboarding, offboarding, client management, and how I organize my days and time—all of these can certainly be applied to a copywriting business.

If you're just looking to become a copywriter, I've got LOTS of books and courses to recommend—I would recommend they join The Copywriter Club Facebook group, and read my blog post where I talk a bit more about that.

Also, I recommend the book Six-Figure Freelancer by Kelly James-Enger. It's truly, truly a book that taught me how to set up my career. Now, she's more of an editorial writer, so I also REALLY recommend CopyHackers courses and The Copywriter Club. In this community, I've found coaches and mentors who have helped me learn industry standards on what to charge, and so much more. When I launched my curriculum suite, I had a very clear objective: Transform the way creatives who don't have a decade of corporate marketing under their belt into the best communicators of their OWN brand. I hope that helps explain it won't teach you how to SPECIFICALLY service copywriting clients, but will likely still help!

With more than 3k+ students inside my programs, the chances are high-ish that someone with a business SIMILAR to yours has been inside one of my courses—and I'm pretty good at being able to spot if you'd be a good fit (or not).

Here are three types of business owners we’ve had join The Art of Efficiency since membership doors opened:

+ Dreamers who haven’t left their full-time corporate job (or stay at home moms), who want to start things out on the right foot in a safe space.
+ Experienced creatives who are feeling a bit burned out not hitting sales goals, or like there is missing something that could make their business stronger
+ Creative small business owners who have been trucking along for a while—but have suddenly realized yet another year has passed, they’re feeling stuck and not as profitable as they could be (hence the whole productivity issue), and it’s time to nip that problem in the bud

Here’s who it’s NOT for:

+ If you’re just trying to manage things at the place you’re employed, and don’t WANT to be an entrepreneur or freelancer, I’d say proceed with caution. We WILL be talking about things that you *may* not have control over: how often you’re in your inbox, designing a better work schedule, setting your time off.
+ You have no idea what you want to be known for as a business owner. You’ll need this figured out before you get your systems down pat, or else you won’t quite be able to benefit from spending a lot of time on this inside The Art of Efficiency.
+ You want instant, overnight efficiency with a ton of software. One of the main points of TAE? To show you how to speed up things and systemize WITHOUT tech, so when we do get there (and we will!), you’re already highly aware of time, your hourly rate, and if paying monthly for random new software is actually worth it.
+ You’re a productivity junkie—you basically read Harvard Business Review articles about Vilfredo Pareto for funsies, and have an entire shelf of books devoted to time management books. If that’s you, congrats—now get thee out there and keep implementing all you’ve learned. ;)

Still wondering if it’s for you? Hit reply, and we’ll let you know!

Sure, it’d be awesome if you could see into the future and know if it is. But since we can’t, maybe this will help. 

Click here, and you’ll zoom straight to the TAE stories. With hundreds of alum and more than 3k  students inside my programs, the chances are high-ish that someone with a business SIMILAR to yours is inside one of my programs, and I can tell you if someone like you has been in before—catch the testimonials to see what you can expect for your business.

My curriculum is crafted with creative industry service AND product providing entrepreneurs in mind, and we’ve graduated: Website designers. Wedding planners. Conference organizers. Digital product creators. Graphic designers. Brick-and-mortar shop owners. Stationery designers. Photographers. Calligraphers. Creative lawyers. Artists. Event planners. Realtors. Brand strategists. And more.

If you consider yourself a creative entrepreneur, this was built for you.

Don't see your specific niche on the list? Reach out, and I'll let you know if we've had someone like you—or if I think it's a fit!

answer:

—IT'S NOT YOUR FIRST RODEO WHEN IT COMES TO TRYING TO GET ORGANIZED. 


You're probably like most of my students

if you've made it this far,

You've spent money on software. You've bought the expensive planner. You've tried to set up the workflows.


But somehow, those things have let you down.

WHY? BECAUSE THE TRUTH IS, IT'S A NOISY WORLD—IT'S 
CONSTANTLY TELLING US MORE, MORE, MORE. 

The  internet doesn't care about your priorities, and the world doesn't always care about the things YOU hold sacred.

But here's the good news: It doesn't have to be this way.

You’re the boss, and you can decide to run things differently.

It's time to kiss the exhaustive treadmill of 24/7/365 work goodbye ... you know, the one where your relationships and self-care come in last place. 

Get the know-how & step-by-step system to stewarding your time

This is your invitation to partner with me for 3 weeks, so you can
say hello to a tackled to-do list, more moments of margin, and restful rhythms.

basic

premium

5 monthly payments of

1-time payment of

1-time payment of

$97

$397

I'm ready to start! >

Sign me up! >

Lifetime access to TAE

3 core curriculum modules of teaching

9 lessons and training videos

Audio downloads of each lesson + transcript downloads of each lesson

35+ pages of actionable, printable blueprints, templates, and swipes

BONUS: Private Art of Efficiency 
Facebook group

BONUS: The Business Basics Email Template Collection

BONUS: The Business Basics Workflow Template Collection

BONUS: Access to the Tech & Resource Library of tutorials

PREMIUM BONUS: The Client Magazine Welcome Packet Prep School (value: $147 in The AW Shop)

Savings of $88

Lifetime access to TAE

3 core curriculum modules of teaching

9 lessons and training videos

Audio downloads of each lesson + transcript downloads of each lesson

35+ pages of actionable, printable blueprints, templates, and swipes

BONUS: Private Art of Efficiency 
Facebook group

BONUS: The Business Basics Email Template Collection

BONUS: The Business Basics Workflow Template Collection

BONUS: Access to the Tech & Resource Library of tutorials




 $397

I’m on a mission to get the good stories out, and I believe you have something to share with the world. Your message matters … and so does being able to make ends meet with your creative business. 

And I want to hold your hand and show you how. Can't WAIT to see you inside!

I can't wait

TO SERVE YOU!

If you've got a bit of that London style meets J.Crew fun,  this one's  for you.

down to start. let's full-payment this! >

baby steps, pls. Payment plan me UP! >