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Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say--I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?! C@H Round 7 sold 75 seats in 12 hours because of the sales page I wrote through her course. (WHAT?! I still pinch myself!) She was like my copy-fairy-godmother in my back pocket! Who else gets creative entrepreneurs like Ashlyn?! NO one. She knew the questions I needed to ask to speak the language of my audience & the formulas to use to drive the point home!
- Kat Schmoyer, Creative @ Heart & Dear Sweetheart Events
We sold 75 seats in 12 hours
because of the page I wrote
through her program.
I'm not naturally a writer, so I struggled to find the words to express my brand. Already, I feel I have a better voice to speak directly to my target client in my website and marketing materials. I've strengthened my brand with copy that separates me from my competition and allows me to connect with my target client. The course has been amazing! You seriously have a gift for breaking it all the way down for those of us that struggle with writing. And not just write copy, but copy that expresses the heart of my brand!
- Michelle Gainey, Lemiga Events
I've strengthened my brand with copy that separates me from my competition.
I couldn't explain what I did for a living: I knew the purpose of my business, but could never quite put it into words. I knew I needed to rewrite all my website copy before my website redesign, but was too much of a control-freak to just hand that over to another person, but also didn't feel equipped to do it myself. Ashlyn helped me finally figure how to explain what I do clearly & quickly, and how to infuse that mission and MY voice throughout every aspect of my business. I'm as frugal as they come, so spending much money on a not-so-tangible thing like education is always hard for me, but I am SO glad I took the leap with this one!
- Laura Joseph, Paper & Honey
i don't take a lot of courses,
but am so glad i took the leap with this one!
trusted by
I always thought I was a "good writer" but would blankly stare at my screen every time I wanted to write an email or a blog or even a description of my services and draw a complete blank. Ashlyn has a clever way of teaching copy that excites me and eliminates that overwhelming feeling! I launched my website ON TIME (never happens!) and booked out for 6 months almost immediately. I started writing blogs & get between 10-12 direct replies to every newsletter with heartfelt responses. I've genuinely connected with a larger portion of my audience, grown my team from 3 to 10 designers, and maintained consistency in our communication and message!
- Kadie Smith, Dropcap Design
i launched my website & booked out for 6 months almost immediately.
I definitely believe in the power of thoughtful words, but when it comes to copy I always feel super phony and salesy. I have never taken any copywriting courses before or done much research on the topic! Just learning about Ashlyn's process helped me to recognize the patterns of how sales copy is written everywhere (websites, TV, even radio ads). I'm honing in on a specific target market, reorganizing elements on my website, and completely redoing all the copy! Plus once I have a better idea of market and voice, I'll be completely revamping my blog with all new types of content catered to my ideal client!
- Angie Webb, Visual Strategist & Designer
I'm revamping my blog with content catered to my
ideal client
I'm a creative strategist who can copywrite her tail off for others brands- but struggle with feeling legitimate in my craft, so I always feel so silly when I start to tell MY story. i knew i needed to clarify my voice.
Now, the fact that I can write from an honest place in a SMART way (and see conversion!!!) is so exciting! I have all the raw written materials from the course and am going to be giving my entire site a little facelift! Having a site full of words that reflect my heart and WHY behind my business is bound to positively influence potential clients.
- Meg Burrell, Creative Stratgist & Designer
I can now write from an honest place in a SMART way ... and see conversion
"Taking Ashlyn's CfC is—hands to the heavens—the best investment you will make in your creative small business this year! Days after applying the content in my business, we've grossed nearly $20,000 in revenue from a small launch. I have NEVER had this kind of conversion before!"
- callie lindsey,
photographer, cfc grad
"GOING THROUGH THE EXERCISES, SHE ACTUALLY HELPED ME FIND MY VOICE."
"I'd tried to soak up as much free content from Ashlyn as I possibly could for about a year, but it still wasn't helping me deliver my OVERALL message.
In a nutshell, Ashlyn's helped me become more me, but in a professional, command-respect-as-a-business-woman kind of way. Going through the exercises, I was so shocked that she was actually helping me find my voice in the right manner. I've even seen more engagement with my newsletter and social media posts since implementing my new copywriting skills!"
"I'VE GOTTEN MORE ORGANIC INQUIRIES THAN EVER BEFORE—FROM THE RIGHT PEOPLE."
"I KNEW I had to write like myself, but had no idea how to get there ... and I was afraid of spending money and not seeing a return.
Welp, since launching the new copy, I've gotten more organic inquiries than ever before AND feel like I'm reaching the right people (no more "red flag" clients—yay!). I love having my notes to flip back through and having the course for life. The group coaching bonus was AMAZING."
I'm not naturally a writer, so I struggled to find the words to express my brand. Already, I feel I have a better voice to speak directly to my target client in my website and marketing materials. I've strengthened my brand with copy that separates me from my competition and allows me to connect with my target client. The course has been amazing! You seriously have a gift for breaking it all the way down for those of us that struggle with writing. And not just write copy, but copy that expresses the heart of my brand!
- Michelle Gainey, Lemiga Events
I've strengthened my brand with copy that separates me from my competition.
cfc success stories
I couldn't explain what I did for a living: I knew the purpose of my business, but could never quite put it into words. I knew I needed to rewrite all my website copy before my website redesign, but was too much of a control-freak to just hand that over to another person, but also didn't feel equipped to do it myself. Ashlyn helped me finally figure how to explain what I do clearly & quickly, and how to infuse that mission and MY voice throughout every aspect of my business. I'm as frugal as they come, so spending much money on a not-so-tangible thing like education is always hard for me, but I am SO glad I took the leap with this one!
- Laura Joseph, Paper & Honey
i don't take a lot of courses,
but am so glad i took the leap with this one!
cfc success stories
After JUST Module 2, I wrote out 4 blog posts that I'm loading into my new site! I'm writing TO my ideal client, and that has changed EVERYTHING. I'm not sounding cheesy anymore--I'm sounding genuine. You're already blowing my mind away with so much knowledge and perspective. I wish I had this years ago. My notebook is already filling to the brim. 😃 I'll be able to tell my ideal bride who I am, how I can help her, and I can do it in a loving, service-driven way without sounding like a sales pitch.
- Laura Watson, Wedding Photographer
i can tell my ideal bride how i can help her in a loving, service driven way.
cfc success stories
I always thought I was a "good writer" but would blankly stare at my screen every time I wanted to write an email or a blog or even a description of my services and draw a complete blank. Ashlyn has a clever way of teaching copy that excites me and eliminates that overwhelming feeling! I launched my website ON TIME (never happens!) and booked out for 6 months almost immediately. I started writing blogs & get between 10-12 direct replies to every newsletter with heartfelt responses. I've genuinely connected with a larger portion of my audience, grown my team from 3 to 10 designers, and maintained consistency in our communication and message!
- Kadie Smith, Dropcap Design
i launched my website & booked out for 6 months almost immediately.
cfc success stories
I definitely believe in the power of thoughtful words, but when it comes to copy I always feel super phony and salesy. I have never taken any copywriting courses before or done much research on the topic! Just learning about Ashlyn's process helped me to recognize the patterns of how sales copy is written everywhere (websites, TV, even radio ads). I'm honing in on a specific target market, reorganizing elements on my website, and completely redoing all the copy! Plus once I have a better idea of market and voice, I'll be completely revamping my blog with all new types of content catered to my ideal client!
- Angie Webb, Visual Strategist & Designer
I'm revamping my blog with content catered to my
ideal client
cfc success stories
I'm a creative strategist who can copywrite her tail off for others brands- but struggle with feeling legitimate in my craft, so I always feel so silly when I start to tell MY story. i knew i needed to clarify my voice.
Now, the fact that I can write from an honest place in a SMART way (and see conversion!!!) is so exciting! I have all the raw written materials from the course and am going to be giving my entire site a little facelift! Having a site full of words that reflect my heart and WHY behind my business is bound to positively influence potential clients.
- Meg Burrell, Creative Stratgist & Designer
I can now write from an honest place in a SMART way ... and see conversion
cfc success stories
I loved this course! Getting to hear your background and reasoning for copy decisions was amazing. Messaging is now very clear to me: you repeatedly hit on the idea of "making things clear" and that was extremely helpful. Now, I'm going to do a better job at telling a story via social media (coming up with a calendar) and also plan to figure out a way to blog that works best for me. I understand now that copy=sales. In my mind I had always relied on photos to sell my work and myself and it is very clear to me now that that wasn't working! :)
- Jaclyn Journey, Wedding Designer & Planner
I understand now that
copy = sales.
cfc success stories
"I loved this course! Getting to hear your background and reasoning for copy decisions was amazing.
Messaging is now very clear to me: you repeatedly hit on the idea of "making things clear" and that was extremely helpful. Now, I'm going to do a better job at telling a story via social media (coming up with a calendar) and also plan to figure out a way to blog that works best for me. I understand now that copy=sales. In my mind I had always relied on photos to sell my work and myself and it is very clear to me now that that wasn't working! :) "
"After JUST Module 2, I wrote out 4 blog posts that I'm loading into my new site!
I'm writing TO my ideal client, and that has changed EVERYTHING. I'm not sounding cheesy anymore--I'm sounding genuine. You're already blowing my mind away with so much knowledge and perspective. I wish I had this years ago. My notebook is already filling to the brim. 😃 I'll be able to tell my ideal bride who I am, how I can help her, and I can do it in a loving, service-driven way without sounding like a sales pitch."
"I'm constantly receiving emails from other business owners saying how they love how my voice comes across so authentically on my site—and they wish they could do the same!
Also, I swear it takes me a quarter of the amount of time to write everything in my business ... blogs, emails, site pages, social media posts ... CfC helped my copy across all parts of my business."
"CfC helped my copy across all parts of my business."
I UNDERSTAND NOW THAT COPY = SALES."
"I CAN TELL MY IDEAL BRIDE HOW I CAN HELP HER IN A LOVING, SERVICE DRIVEN WAY."
- Jaclyn Journey, Wedding Designer & Planner
- Paige Brunton, The Paige Studio
-Laura Watson, Wedding Photographer
Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say--I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?! C@H Round 7 soldask to speak the language of my audience & the formulas to use to drive the point home!
Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say--I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?! C@H Round 7 soldask to speak the language of my audience & the formulas to use to drive the point home!
Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say--I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?! C@H Round 7 soldask to speak the language of my audience & the formulas to use to drive the point home!
"In the same way a workout can be tough, you know you'll be stronger if you power through it. I'm able to connect now with what makes me different than everyone else in my area and use THAT to my advantage on my website.
The access to Ashlyn and her team for direct one-on-one advice was incredible. She made suggestions for technical things on my website that I never would have thought of.
I was worried this might be another one of those courses that makes a lot of promises but never really delivers—it's so far beyond that."
"Writing website copy was the LAST thing I wanted to do! I was uncertain how to fit multiple offerings together, and was starting to doubt myself and my skills.
I needed a mix of practical advice and kind-hearted words to help me through!
And now? I've received emails from strangers commenting on how clear my copy is, saying that it seems filled with personality. My offerings and website seem to stand out."
"Ashlyn, you give so much away and explain things in such a way that they actually make sense. I felt like a terrible writer. I would stare at the blinking cursor—I didn't understand how to be persuasive, and I especially didn't know what order to put things in.
I've transitioned my business, launched a mastermind, and already filled two spots. I cultivated my tone of voice more than ever. My corporate talk is officially gone!
My confidence has grown so much just by going through this course."
"Your live calls and Q&A times were seriously amazing."
"She's like the jillian michaels of copywriting—without the yelling."
"I've received emails from strangers commenting on my copy."
- Melissa Arlena, photographer
- Brianne Dosier, Brightly & Co.
- Leah Wechsler, content strategist
Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say--I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?! C@H Round 7 soldask to speak the language of my audience & the formulas to use to drive the point home!
Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say--I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?! C@H Round 7 soldask to speak the language of my audience & the formulas to use to drive the point home!
Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say--I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?! C@H Round 7 soldask to speak the language of my audience & the formulas to use to drive the point home!
"I'm so grateful to put my words in your hands!"
- Lara casey
"This course has been a game-changer for my business. I was so challenged by the exercises to create my mission statement, brand voice, and more. CfC equipped me with a content strategy, unique voice, and showed me how to write so my clients are the hero role in my brand story. I confidently know I’m building a narrative that will carry me forward in my business!"
-Katelyn Vines
"Our sales have absolutely increased since making just a few of just the first tweaks you recommended.
-sarah chancey
""I can't tell what Ashlyn wrote or what came out of my mouth. I'll take it!"
- Jenna Kutcher
"We love the copy and the organization of it—this is all so helpful, and I can't thank you enough!"
- Laura Hooper Calligraphy
"The fact that I can write from an honest place in SMART way (and see conversion!!!) is so exciting. Having a site full of words that reflect my heart and WHY behind my business is bound to positively influence potential clients."
- meg burrell
"The fact that I can write from an honest place in SMART way (and see conversion!!!) is so exciting. Having a site full of words that reflect my heart and WHY behind my business is bound to positively influence potential clients."
- meg burrell
"We sold out a $1,000 coaching program!"
- Jessica Rasdall
If you've got a bit of that London style meets J.Crew fun, this one's for you.
I’m on a mission to get the good stories out, and I believe you have something to share with the world. Your message matters … and so does being able to make ends meet with your creative business.
And I want to hold your hand and show you how. Can't WAIT to see you inside!
I can't wait
TO SERVE YOU!
If you've got a bit of that London style meets J.Crew fun, this one's for you.